The subject of kirtan is underway and will continue until Anu. 274. The kirtan of the Holy Namw will finish in Anu. 265, which discusses the offenses to the Holy Name. Anuccheda 263 The Primary Result of Chanting the Name is Love फलं त्विदमेव, यदाह (भा. ११.२.४०) — एवंव्रतः स्वप्रियनामकीर्त्या जातानुरागो द्रुतचित्त उच्चैः। हसत्यथो रोदिति रौति गाय- त्युन्मादवन् नृत्यति लोकबाह्यः॥ The primary result of chanting the names of Bhagavān is expressed by the sage Kavi to King Nimi: The devotee, in this manner resolved to these devotional acts, is endowed with love for Bhagavān by singing His beloved names . His heart thus melts and like a madman, he loudly laughs, weeps, screams, sings and dances, in complete disregard of public opinion and social conventions. (SB 11.2.40) एवं "शृण्वन् सुभद्राणि रथाङ्गपाणेः" (भा. ११.२.३८) इत्याद्युक्तप्रकारं व्रतं वृत्तं यस्य, तथाभूतोऽपि स्वप्रियाणि स्वाभीष्टानि यानि नामानि, तेषां कीर्तनेन जातानुरागः। “In this manner” (...